凯西医药咨询（上海） 聊一聊

主要工作职责 Key Tasks and Responsibilities Primary activities include but not limited to: • Shaping up sales taskforce of RARE China. Work with Rare Taskforce (Regulatory, Medical, Patient Advocacy, Sales, Payment Solution, and others) for the successful launch of Lojuxta. • Shaping the business and initiating 1st prescription and treatment to HCPs. Analyze, develop, and execute national sales plan with Ｏngoing updates based Ｏn current insights • Strategic account management – ability to translate strategy into action • Manage leads as top priority with timely and consistent follow-up • Meet and/or exceed sales forecast, goals, and objectives • Compliantly guide HCPs through prescribing process and support services • Collaborate with and provide insights to marketing and other key internal partner around disease awareness, diagnosis, treatment education, tools, and product messaging • Execute marketing initiatives to drive success in the local geography including speaker programs • Support HCP conferences with a presence to communicate key messages and share approved resources • Consistently adhere to compliance guidelines • Successfully complete all trainings in a timely manner • Understand, acknowledge, and comply with all Chiesi Standard Operating Procedures (SOPs) • Timely submit call activity information into the CRM (Veeva) • May require 60%-80% travel as well as to conferences, national sales meetings, etc. Overnight is required and Ｏn occasion weekend travel for specific conferences. • Shape trustable connection with KOL that support the development of relevant rare disease area. 主要活动包括但不限于： 组建罕见病中国销售特遣队：与罕见病特遣队（包括注册事务、医学事务、患者倡导、销售、支付解决方案及其他部门）合作，确保 Lojuxta® 成功上市。 塑造业务格局并启动首方治疗：分析、制定并执行全国销售计划，并根据最新市场洞察进行持续更新，推动HCP开具首张处方并启动治疗。 战略客户管理：具备将战略转化为实际行动的能力。 将潜在客户管理作为首要任务，确保持续且及时的跟进。 达到或超越销售预测、目标及指标。 合规地指导 HCP完成处方流程并提供支持服务。 与市场部及其他内部关键合作伙伴协作，提供关于疾病认知、诊断、治疗教育、工具及产品信息的洞察。 在负责区域内执行营销计划（包括讲者项目）以驱动业务成功。 出席 HCP 会议，传达关键信息并分享获批的资源材料。 始终如一地遵循各项合规指南。 成功并及时地完成所有培训课程。 理解、确认并遵守凯西（Chiesi）的所有标准操作程序。 及时将拜访活动信息提交至 CRM 系统（Veeva）。 可能需要 60% - 80% 的时间出差，包括参加学术会议、全国销售会议等。需要过夜出差，偶尔需在周末出差参加特定会议。 与支持相关罕见病领域发展的 KOL 建立可信赖的连接。 任职资格和要求 Requirements and Qualifications • Bachelor degree or above; major in Medical or medicine is preferred; 10 years marketing experience required. Experience in RSM or in Marketing is a PLUS. • Solid working experience in Rare Disease, Pediatrics. Cardiology is a PLUS; Track record in successful launch of a RD product is a PLUS. • Proven track record of delivering top sales performance that meet or exceed targeted objectives • Proven record of top KOL engagement. • Strong cross-functional collaboration skills. Proven strategic problem-solving ability • Agile and Resilience, should expect multi-tasking and business travelling. • Good skill of communication in both Mandarin and English. 本科及以上学历，医学或药学专业优先；需具备 10 年以上市场营销经验。拥有区域销售经理或市场部经验者优先。 具备扎实的罕见病、儿科领域工作经验。心脏病学背景者优先；拥有罕见病产品成功上市经验者优先。 拥有经证实的卓越销售业绩记录，能够达到或超越既定目标。 拥有*** KOL 互动与合作的成功案例。 具备强大的跨部门协作能力及经证实的战略问题解决能力。 思维敏捷且具有韧性，能够适应多任务处理及频繁商务出差。 具备良好的中文及英文沟通技巧。