Business Description 公司说明
With over a century of development experience and production expertise, CeramTec is a leading supplier of advanced ceramics and engineers these materials for use in a wide area of applications.
As a division of CeramTec Industrial, CeramTec Suzhou is an advanced ceramic component supplier and sales company. We are your expert in high-tech ceramic materials and applications in the Chinese market.
赛琅泰克集团拥有超过百年的发展和生产经验，是世界级的特种陶瓷供应商，在众多领域被广泛应用。
作为赛琅泰克集团的分支机构，苏州赛琅泰克是特种陶瓷的供应商和销售公司。我们是中国市场高技术陶瓷材料和应用的优秀供应商。
Key Responsibilities
1. Marketing Strategy & Brand Management
● Adapt and deploy local marketing and communication strategy, value proposition, market positioning, and STP (Segmentation/Targeting/Positioning) in alignment with the global marketing strategy.
● Deploy the CeramTec Medical Branding Strategy in China, ensuring local consistency with global brand standards including corporate communication event management
● Deploy Co-marketing activities with clients. in alignment with the Commercial team Global Marketing prior.
● Provide In-depth insight into medical policies, VBP Policies, clinical trends, competitive landscape, and unmet needs of doctors / hospitals/patients, output market analysis reports to support business decisions.
● Identify and engage with KOL (Key Opinion Leader) in alignment with the Medical and scientific and global marketing teams.
● Participate in new product launch (NPL) process if applicable, in alignment with Global Product Management and Global Marketing.
2. Marketing Execution & Sales Enablement
● Design and implement integrated marketing programs: academic conferences (such as Orthopedics Annual Conference, Surgery Congress), training and education activities, advertisement, digital marketing (Website / Social media (eg. WeChat public account) /live broadcast/academic platform), sales toolkits (brochures, PPT, videos, scripts).
● Deploy and execute the content creation process for the Chinese marketing materials and media: visual, copyediting, text creation
● Coordinate and manage the local partner creative and booth construction agencies
● Monitor local marketing budget: prepare annual budget, monitor ROI, optimize resource allocation, and ensure compliant investment.
3. Performance Tracking
● Establish marketing KPI system: NPS, digital marketing KPI, brand awareness, activity participation, etc., conduct regular reviews and optimize strategies.
● Establish Commercial KPI system: track sales volume, market share.
● Analyze sales data, customer feedback, and competitor dynamics, identify Market growth opportunities and obstacles, and output actionable improvement plans.
● Ensure compliance: all marketing activities, materials, and scripts comply with NMPA, FDA, industry associations and CeramTec internal compliance policies and SOPs.
4. Cross-Departmental Collaboration & Team Management
● Matrix collaboration with Global Marketing, Medical Affairs, Sales, Regulatory Affairs, R&D, Legal, Finance, Supply Chain, Product Management and other departments for project implementation.
● Align strategies with global/regional marketing teams and synchronize global resources and best practices.
Qualifications
● Educational Background: Bachelor's degree or above, major in Medicine, Pharmacy, Biomedical Engineering, Marketing, Business Administration or related fields is preferred. MBA, MPH, PharmD or medical background is a plus.
● Work Experience:
◾ 5–8 years of marketing/product management experience in the medical/medical device industry, experience in multinational medical devices companies (such as Medtronic, Stryker, Boston Scientific) is preferred.
◾ Familiar with any HIGH-VALUED consumables segment such as Orthopedics, Cardiovascular is better. Experience in sales or sales management is preferred, with in-depth understanding of customers and sales scenarios.
Core Competencies
●Strategic Thinking: Ability to formulate local marketing strategies from both clinical and commercial perspectives, with business growth planning capabilities.
●Customer Insight: In-depth understanding of the doctor/hospital decision chain, proficient in KOL management and academic marketing.
●Project Management: Strong capabilities in multi-project parallel processing, cross-departmental collaboration, resource integration, and risk control
●Communication Skills: Excellent written and oral communication skills in Chinese and English, able to clearly convey value to experts, management, and clients.
●Compliance Awareness: Strictly abide by medical industry advertising and promotion regulations, with risk identification and prevention capabilities.
●Data Analysis: Proficiency in Excel, CRM, marketing analysis tools, and data-driven decision-making.
●Digital skills: Graphic program (e.g. Adobe Creative Suite, Photoshop, Adobe indesign or similar); AI proficiency in marketing context;
