皇家宠物-Offline Customer Marketing Manager

到岗时间：不限 婚况要求：不限 1) Offline RTM Strategy design and landing - Distribution guidance design and tracking - Offline in-store execution guidance and tracking - Offline value chain design and improvement - Offline projects design , POSM/SOL 2) Set up Offline Perfect Store Model - Offline perfect store KPI design by channels - Tracking process design and action suggestion 3) Channel portfolio matrix and priorities setting with key MKT and sales Pillars - leverage MKT strategy and channel strategy to develop channelized portfolio matrix - Coordinate NPD launch plan and performance tracking 4) Perfect store - Design promotion price guidance and execution tracking - GWP design and management 5) Sample management - Sample FCST and allocation - Sample mechanism design and ROI check 6) ANP management Requirements: - At least 5 years’ experience in FMCG - Trade Marketing experience is fundamental. - Offline TM experience, especially KA stores is must - Offline sales experience is a plus -English communication is must