Head of Marketing APAC

到岗时间：不限 婚况要求：不限 This role aims to lead and execute a business-aligned APAC marketing strategy that drives demand generation, pipeline impact, and brand strength, while defining and governing a clear regional–local operating model and representing APAC within the global marketing organization. Main areas of responsibility： • Define and drive the APAC marketing strategy and roadmap aligned to business growth priorities • Establish and operate the regional–local marketing operating model, ensuring clarity of roles and decision rights • Lead and develop a high-performing APAC marketing team focused Ｏn enablement, standards, and insight • Lead demand generation strategy and ensure measurable pipeline and revenue impact • Build and scale digital marketing and analytics capabilities, with clear ROI discipline • Partner with sales and business unit leaders to improve conversion, prioritization, and commercial outcomes • Own APAC product and technical marketing standards, including value propositions and sales enablement frameworks • Strengthen brand positioning and market visibility across APAC • Define and govern regional brand, content, and digital standards that reduce local workload and increase consistency • Drive internal brand engagement and employer branding initiatives in partnership with People & Culture teams • Manage marketing investments with a strong focus Ｏn effectiveness and ROI • Be the primary APAC interface to Global Marketing, ensuring pragmatic adoption of global assets and strong APAC representation Main competence： 1. Master's degree in Marketing or Business Management 2. 10–15 years of experience in B2B, industrial, or engineered solutions environments 3. Proven leadership experience in a multi-country or regional APAC marketing role, preferably in an international company 4. Experience in marketing strategy, demand generation and commercial impact. Experience working closely with product management, engineering, or application teams. Experience in digital marketing and analytics 5. Ability to operate effectively across cultures and influence senior stakeholders. Strong execution focus with a business-*** mindset 6. Professional proficiency in spoken and written English required. Working proficiency in Mandarin strongly preferred. 7. Frequent travel: 30% Other relevant requirements or conditions: • Business & Commercial Acumen Drives marketing as a growth and revenue engine, with strong understanding of sales cycles, pipeline dynamics, and ROI. • Regional–Local Operating Model Leadership Designs and governs clear regional vs. local roles, decision rights, and guardrails in complex multi-country environments. • Demand Generation & Growth Leadership Builds scalable demand generation strategies and ensures measurable commercial impact. • Product & Technical Marketing Excellence Translates complex engineered solutions into compelling value propositions, segment narratives, and sales enablement frameworks. • Digital & Data-Driven Marketing Leverages digital platforms, analytics, and insights to improve effectiveness and decision-making with clear ROI discipline. • Stakeholder Influence & Cross-Cultural Leadership Builds trust-based relationships across sales, business, global teams, and diverse cultures. • Strategic Thinking with Execution Discipline Sets clear strategic direction while ensuring pragmatic, structured execution aligned to business priorities.