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(Senior) Product Marketing Manager (MJ001069) 22000-35000 收藏 申请职位 主管直聊
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(Senior) Product Marketing Manager (MJ001069)

22000-35000
上海-上海 | 5年以上经验 | 本科学历
2026-07-03 更新 被浏览:
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职位描述
到岗时间:不限 婚况要求:不限 Mission Drive sales and market development of assigned product lines, to explore for new segments and expend exist market with assigned product solution, provide pre-sales supporting as technical expertise to maximize the sales opportunity. 您的任务是推动指定产品线的销售和市场开发,通过指定的产品解决方案探索新的细分市场和扩大现有市场,提供售前技术支持以***限度地提高销售机会。 Major Responsibilities Duties and responsibilities include, but are not limited to: · Be responsible for the financial targets for the assigned product lines · Drive and lead new product launch On time · Drive the sales team to recommend and sell ecosystem solutions at every stage of the sales process · To secure successful product and eco-system solution life-cycle management, create high quality solution-based marketing materials. · Implement product marketing strategy through collaborating with Business Lines, ICA and other stakeholders. · Business partner and developer with sales team of assigned segments or Key account. · Summarize the success stories, and design the product & application training to develop sales competence · Utilize all resources to promote brand awareness during marketing activities · Find the market trends, and make rapid action to follow and lead the trends · Drive sales and market development through campaign, market analysis, sales opportunity identification, solution sharing & case study, and etc. · Working closely with project team to meet customer’s needs · Support marketing activities regarding assigned product lines, such as new product launch, exhibitions, road show, technical materials and etc. · Be a center of product and segments solution, and as the primary contact for technical support, problem solving, product training · Interface with production center regarding topics of new product, quality, technology, new customer requirement and etc · Possess the technical capability for overall solutions 任务职责包括但不限于: · 负责指定产品线的财务目标 · 驱动并主导新产品的及时发布 · 在销售流程的各个环节中,驱动销售团队完成生态系统解决方案的推荐和销售 · 确保成功的产品和生态系统解决方案生命周期管理,市场材料 · 通过与各事业线、ICA和其他相关部门合作,实施产品营销策略。 · 与指定细分市场或者大客户的销售团队进行业务合作和开发 · 总结成功案例,设计产品及应用培训,培养销售能力 · 利用所有资源在市场活动中提升品牌知名度 · 发现市场趋势,并迅速采取行动,紧跟和引领趋势 · 通过营销活动、市场分析、销售机会识别、解决方案分享和案例研究等推动销售和市场发展 · 与项目团队紧密合作,满足客户需求 · 支持指定产品线的市场活动,如新产品发布、展览、路演、技术资料等 · 成为产品和细分市场解决方案的中心,并作为技术支持、问题解决、产品培训的主要联系人 · 与生产中心就新产品、质量、技术、新客户需求等进行沟通 · 具备整体解决方案的技术能力 Education & Experience University degree or above with engineering background Minimum 5 years of technical support in related industrial product Industrial marketing experience is a plus Knowledge & Skills · Mechanical and electrical knowledge · PC skill is a must · Industrial assembly experience is a plus · Presentation skill · Analysis skill · Demonstration skill · Summarizing skill · Divergent thinking · Good plan and execution · Good English skill both in oral and written Personality & Behavior Traits · Good communication skill · Proactive · Planning & organizing · Self-learning · Influencing others · Problem solving · Customer oriented 教育和经验要求: · 大学本科及以上学历,工程专业背景 · 至少5年相关工业产品的技术支持经验 · 有行业营销经验者优先 知识技能: · 机械和电气知识 · 必须具备计算机技能 · 有工业装配经验者优先 · 演讲能力 · 分析能力 · 演示能力 · 总结能力 · 发散性思维 · 良好的计划和执行力 · 良好的英语口语和书面表达能力
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会员等级
  • 500-1000人
  • 500万
Mission Drive sales and market development of assigned product lines, to explore for new segments and expend exist market with assigned product solution, provide pre-sales supporting as technical expertise to maximize the sales opportunity. 您的任务是推动指定产品线的销售和市场开发,通过指定的产品解决方案探索新的细分市场和扩大现有市场,提供售前技术支持以***限度地提高销售机会。 Major Responsibilities Duties and responsibilities include, but are not limited to: · Be responsible for the financial targets for the assigned product lines · Drive and lead new product launch On time · Drive the sales team to recommend and sell ecosystem solutions at every stage of the sales process · To secure successful product and eco-system solution life-cycle management, create high quality solution-based marketing materials. · Implement product marketing strategy through collaborating with Business Lines, ICA and other stakeholders. · Business partner and developer with sales team of assigned segments or Key account. · Summarize the success stories, and design the product & application training to develop sales competence · Utilize all resources to promote brand awareness during marketing activities · Find the market trends, and make rapid action to follow and lead the trends · Drive sales and market development through campaign, market analysis, sales opportunity identification, solution sharing & case study, and etc. · Working closely with project team to meet customer’s needs · Support marketing activities regarding assigned product lines, such as new product launch, exhibitions, road show, technical materials and etc. · Be a center of product and segments solution, and as the primary contact for technical support, problem solving, product training · Interface with production center regarding topics of new product, quality, technology, new customer requirement and etc · Possess the technical capability for overall solutions 任务职责包括但不限于: · 负责指定产品线的财务目标 · 驱动并主导新产品的及时发布 · 在销售流程的各个环节中,驱动销售团队完成生态系统解决方案的推荐和销售 · 确保成功的产品和生态系统解决方案生命周期管理,市场材料 · 通过与各事业线、ICA和其他相关部门合作,实施产品营销策略。 · 与指定细分市场或者大客户的销售团队进行业务合作和开发 · 总结成功案例,设计产品及应用培训,培养销售能力 · 利用所有资源在市场活动中提升品牌知名度 · 发现市场趋势,并迅速采取行动,紧跟和引领趋势 · 通过营销活动、市场分析、销售机会识别、解决方案分享和案例研究等推动销售和市场发展 · 与项目团队紧密合作,满足客户需求 · 支持指定产品线的市场活动,如新产品发布、展览、路演、技术资料等 · 成为产品和细分市场解决方案的中心,并作为技术支持、问题解决、产品培训的主要联系人 · 与生产中心就新产品、质量、技术、新客户需求等进行沟通 · 具备整体解决方案的技术能力 Education & Experience University degree or above with engineering background Minimum 5 years of technical support in related industrial product Industrial marketing experience is a plus Knowledge & Skills · Mechanical and electrical knowledge · PC skill is a must · Industrial assembly experience is a plus · Presentation skill · Analysis skill · Demonstration skill · Summarizing skill · Divergent thinking · Good plan and execution · Good English skill both in oral and written Personality & Behavior Traits · Good communication skill · Proactive · Planning & organizing · Self-learning · Influencing others · Problem solving · Customer oriented 教育和经验要求: · 大学本科及以上学历,工程专业背景 · 至少5年相关工业产品的技术支持经验 · 有行业营销经验者优先 知识技能: · 机械和电气知识 · 必须具备计算机技能 · 有工业装配经验者优先 · 演讲能力 · 分析能力 · 演示能力 · 总结能力 · 发散性思维 · 良好的计划和执行力 · 良好的英语口语和书面表达能力
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