Product Manager 产品经理

Market Sensing & Strategy Development 61 Articulate market trends, demand drivers, customer needs, industry trends, and competitive landscape 61 Conduct market segmentation exercises to develop market segment-specific strategies. 61 Conduct competitive analysis and benchmarking 61 Define segment –specific value propositions that beat the competition 61 Develop product roadmaps that aligns with business strategy 61 Design go to market strategy, inclusive of channel strategy and partnerships 61 Work with R&D and operations in the development of new products to meet current and future customer requirements. 61 Manage the product lifecycle Business Development Plan: 61 Define resource requirements necessary to execute the product roadmap 61 Work cross functionally to define sales, technology and operations strategies and goals, in line with financial goals. Build consensus Ｏn specific tasks. 61 Establish pricing policy 61 Develop the annual operating plan (Sales and gross or standard margin) Execution- New Product Development & Launch 61 Be the opportunity champion for PAC projects. 61 Plans product launches, including the development of marketing and sales plans. 61 Provide demand forecast inputs to S&OP. 61 Attend customer meetings in support of winning new business 61 Exercise thought leadership. 61 Provide inputs to Marcom for the development of collateral, including e-commerce. Execution- Post Launch Product Management: 61 Manage the P&L (sales and gross or standard margin) for the assigned portfolio. 61 Deliver sustained profitable growth 61 Enable sales to promote product line via training and the development of collateral materials that help articulate the value proposition. 61 Manage special price requests 61 Track progress to the business plan and facilitate resolution to gaps. 61 Be the champion for resolution of product issues (e.g., quality, delivery, etc.) Experience and Education: 61 5 years of product management experience 61 Relevant product or industry experience desired 61 4-year technical or business degree required 61 Advanced degree (MBA) or relevant P&L management experience preferred Competencies Values: Integrity, Accountability, Teamwork, Innovation