product marketing 欧洲家电

到岗时间：不限 婚况要求：不限 职位描述 Role Summary We are seeking a results-driven product marketeer to own the end-to-end success of our European Home Appliances category. This role goes beyond traditional product definition—you will be responsible for defining the 3-year product roadmap, driving cross-functional launch plans, creating go-to-market marketing assets, managing in-market product performance, and owning the P&L/business case for the entire category. The ideal candidate has hands-on experience in durable goods (preferably small home appliances) and a proven track record of end-to-end (E2E) product commercialization. Key Responsibilities 1. Product Strategy & Roadmap (3-Year Plan) • Lead consumer insights mining, market trend analysis, and competitive benchmarking to define a 3-year product roadmap for kitchen appliances. • Identify whitespace opportunities and prioritize features based Ｏn ROI, consumer needs, and business impact. • Develop clear product definitions (specifications, design briefs, target costs, and value propositions). 2. End-to-End Launch Management • Partner cross-functionally with Sales, R&D, Supply Chain, and Finance to execute new product introduction (NPI) plans. • Create and manage the go-to-market (GTM) launch plan including timelines, channel strategy, pricing, and inventory readiness. • Drive alignment between product readiness and sales activation. 3. Marketing Asset Creation • Lead the development of all launch-related marketing assets and collateral (e.g., product videos, website copy, sell sheets, demo scripts, social content, packaging copy). • Work with internal creative teams or external agencies to ensure assets are Ｏn-brand, compelling, and channel-ready. • Equip sales and retail partners with effective sales enablement tools. 4. In-Market Performance Management • Track and analyze in-market performance (sales volume, revenue, share, margins). • Identify gaps vs. targets and drive remedial action plans to catch up Ｏn sales targets. • Manage the existing portfolio: lifecycle management, SKU rationalization, pricing adjustments, and continuous improvement. 5. Business Ownership & P&L • Own the business case for the kitchen appliance category, including profitability, ROI, and investment justification. • Manage the category’s operating performance—forecasting, inventory health, margin optimization, and revenue delivery. • Present regular business reviews to senior leadership, highlighting risks and opportunities. Required Qualifications & Experience • 5 years of product management experience in durable goods (required). Small home appliances / kitchen electrics experience is strongly preferred. • Proven end-to-end (E2E) product launch experience—from consumer insight to post-launch performance tracking. • Demonstrated success in defining product roadmaps and executing GTM plans with measurable business results. • Strong analytical skills: ability to use data (sales, share, consumer feedback) to drive decisions. • Experience managing category P&L, building business cases, and driving cross-functional alignment. • Fluent in English (written and spoken); additional language Key Competencies • Consumer-centric mindset with ability to translate insights into product features. • Strong project management and cross-functional leadership. • Hands-on, can-do attitude—comfortable creating marketing assets and working directly with sales. • Strategic thinking combined with operational execution. ———————————————————————————— 核心职责 产品战略与路线图（3年规划） 主导消费者洞察、市场趋势分析和竞争对标，制定欧洲家电3年产品路线图。 发现市场空白机会，基于ROI、消费者需求与业务影响确定功能优先级。 产出明确的产品定义（规格、设计概要、目标成本、价值主张）。 E2E上市管理 与销售、研发、供应链、财务跨部门协作，执行新产品导入计划。 制定和管理上市计划，包含时间表、渠道策略、定价及库存就绪。 协调产品就绪与销售激活的步调一致。 营销物料创作 主导所有上市营销资产和物料开发（如产品视频、官网文案、销售单页、演示脚本、社媒内容、包装文案）。 与内部创意团队或外部机构合作，确保物料契合品牌、引人注目且适配各渠道。 为销售及零售伙伴提供有效的销售赋能工具。 在售表现管理 追踪并分析产品市场表现（销量、营收、份额、利润率）。 发现与目标的差距，推动补救方案以追赶销售指标。 管理现有产品组合：生命周期管理、SKU精简、价格调整和持续改进。 业务主导与损益管理 主导品类的商业论证，包含盈利能力、ROI和投入论证。 管理品类运营绩效：预测、库存健康、利润优化和营收达成。 定期向高层汇报业务回顾，指明风险与机会。 任职资格： 5年以上耐用品产品管理经验（必须）；小家电/厨房电器经验优先。 拥有E2E产品上市实绩——从消费者洞察到上市后绩效追踪的全链路经验。 曾成功定义产品路线图并执行上市计划，且取得可衡量的业务成果。 较强的分析能力：能运用数据（销量、份额、消费者反馈）驱动决策。 具备管理品类损益、构建商业论证和推动跨部门协同的经验。 英语流利（书面及口语）。 跳槽不频繁